Let’s be honest, we have all been somewhere in public and have seen a sign that was missing key information or was lacking necessary visual elements to help attract you into reading what it said. According to the National Park Service, a sign has 3 seconds to hook a viewer, 30 seconds if they are hooked, and 3 minutes to keep the viewer engaged if they are very interested. If you are unable to captivate your audience within 3 seconds, your message will be lost. Read below to learn some tips about how you can create an appealing sign!
